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London, 7th July 2011: Sky News Remains European News Channel of Choice

Sky News remains the most-watched news channel each day by up market Europeans, according to the results of the 2011 European Media and Marketing Survey (EMS). This year Sky News has also achieved the highest weekly reach of all news and business channels across the 23 international channels measured, jumping over CNN International and Euronews to take the number one slot.

Sky News also remains the news channel of choice for Europe's super-elite, as measured by the EMS Select Survey. In this sub-group comprising the top 3% of Europeans, Sky News not only retains the position as the top rated news and business channel with a daily reach of 7.6% (up from 6.3% in 2010) it has also become the number one weekly news and business channel with a reach of 22.5% (up from 19.9% in 2010).

Available to more than 95 million homes globally, it was the UK's first 24 hour news channel and since 2004 Sky News has offered dedicated advertising for the international market and further advertising opportunities for distribution in South Africa. Sky News is the number one destination for advertisers looking to target an elite business audience of affluent, influential opinion-leaders.

With opportunities ranging from premium placement spot campaigns to bespoke sponsorship and content partnerships, through digital, on-ground and mobile platforms, Sky News surrounds our audiences offering multi-media opportunities and integrated solutions.

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Sky News EMS 2011 Press Release.pdf 141.48 KB
SNI EMS Summer 2012.pdf 1.43 MB