Advertise on Sky News

Powerful opportunities to reach an affluent audience

Sky News reaches over 102 million homes worldwide across 127 different countries.

Sky News has a highly affluent and upmarket audience across multiple platforms and programme genres.

According to the 2014 European Marketing Survey, Sky News viewers:

  • On average earn €53,706
  • 57% educated to degree standard or higher
  • On average work 46 hours per week and have responsibility for 18 employees
  • 24% took 3+ business air trips & 31% 3+ leisure air trips
  • 60% Own 2 or more cars in their household

Advertisers have the opportunity to reach this affluent audience by partnering with Sky News. We offer the opportunity for brands to immerse themselves in and around Sky News content through a number of powerful channels including sport, sponsorship, digital, mobile and content creation.

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The key to a successful campaign is to reach the right people at the right time. Sky Media knows that each advertiser has their own requirements and the campaigns we create are structured to reflect that.


Many of the world's top brands choose to advertise on Sky News.

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Sky News remains the most watched news channel in Europe for daily and weekly viewership