Case Studies
The Sky News International client list ranges from tourist boards to global banks, airlines to oil companies. Here are just some examples of recent brands who've been seen on Sky News;
- South Africa Tourism– Sky News’ text Sports News boards, broadcast a number of times each hour, provided a high-profile opportunity to reinforce the South Africa brand with sport in the run-up to the 2010 World Cup. This advertiser has also taken a number of spots on the channel.
View the South Africa Tourism case study - Quicktime movie file [1.4Mb]
- Breitling - For luxury watch manufacturer Breitling, an upscale environment that would engage a high end audience was vital. Sponsorship of the Financial Report Boards on Sky News International offered them this opportunity without the need for a conventional TVC. The Financial Report Boards appear on the International feed only, on a high rotation throughout the day.
View the Breitling case study - Quicktime movie file [4.5Mb]
- Skiset - Not previously a TV advertiser, Skiset, the leading ski equipment hire company, sponsored the Snow Report, offering them a very targeted campaign, airing 4 times a day throughout the ski season.
View the SkiSet case study - Quicktime movie file [1.6Mb]
- Qatar Airways - By using clever creative to draw parallels between their service and the Sky News Weather Report, Qatar Airways demonstrated how their passengers can enjoy the high life. The weather report appears every hour throughout the day, offering the client huge brand exposure.
View the Qatar Airways case study - Quicktime movie file [2.6Mb]
- Chevron - Chevron wanted to specifically target the African region so sponsorship of the daily African Business and Financial News report provided the perfect opportunity for this brand.
View the Chevron case study - Quicktime movie file [9.5Mb]
