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EMS Research

The European Media and Marketing Survey offers Media and Marketing analysis amongst main income earners in the top 20% of households based on household income across Europe.

Sky News has the highest daily reach of any pan-European news or business channel - and we are now the only channel in that genre with over 2 million daily viewers amongst the core EMS universe.

Plus, amongst news/business channels:

• We are also number 1 amongst the ultra-elite EMS Select group
• We are number 1 for EMS+CEMS and EMS+CEMS Select, too
• We have increased our EMS daily reach by over 7%, while competitors such as CNN and Euronews have seen their reach fall back.
• We are strong on Weekly Reach too, ahead of many of our competitors

Source: EMS Winter 2007/8, released 30 January 2008

The EMS survey provides detailed insight into the behaviour of Europe's most elite and affluent consumers across 19 European markets (including 3 in Central Europe). Conducted by Interview NSS [link opens in a new window], EMS is widely accepted as the main Pan European planning currency. Providing reach and profile information for an upscale audience, this survey offers the added benefit of daypart ratings, and is a Bi-annual survey with new data released in February and August.

Tara Syed
Research Manager
Tel: +44 (0)20 7751 7630
Email: tara.syed@bskyb.com