For luxury watch manufacturer Breitling, an upscale environment that would engage a high end audience was vital. Sponsorship of the Financial Report Boards on Sky News International offered them this opportunity without the need for a conventional TVC. The Financial Report Boards appear on the International feed only, on a high rotation throughout the day.
3 x 10 min airings Weekdays
2 x 30 min airings Weekends
A comprehensive, bulletin that airs 4 times a day. The report features major share and market movements as well as an update on the currency markets and exchange rates
By using clever creative to draw parallels between their service and the Sky News Weather Report, Qatar Airways demonstrated how their passengers can enjoy the high life. The weather report appears every hour throughout the day, offering the client huge brand exposure.
This report airs twice daily during the World News Strand targeting the viewer in Africa during prime time.
Sky News’ text Sports News boards, broadcast a number of times each hour, provided a high-profile opportunity to reinforce the South Africa brand with sport in the run-up to the 2010 World Cup. This advertiser has also taken a number of spots on the channel.