The following guidelines are for all advertisers on the Sky News Interntaional feed
Standardisation of clock numbers- With effect from 1st January 2009, we are implementing the standardisation of clock numbers of finished commercials for entry into our system. The clock number, which is the unique identification number applied to finished commercials, is used by Clearcast and the broadcasters throughout the compliance and transmission process. The clock number will be 15 characters long and should follow the format below:-
Agency Code (3 alpha characters)
Client Code (2 alpha characters)
Product Code (2 alpha characters)
Unique Id (3 numeric characters)
Duration (3 numeric characters)
Clearcast's system will also be modified to prevent entry of clock numbers for finished commercials that do not follow the 15 character format.
Please remember that your agency code is assigned by Clearcast and should be used as the three character pre-fix for your clock numbers on finished commercials.
If you need further information about these proposed changes, want to register to use our digital delivery system, want to know your agency code or book a system training session, please contact Danny Turner Clearcast's System Administrator on email@example.com.